About Crux Baby - Creator of the What to Buy for Baby guide
The best for bump, baby & beyond.


Our Story

My name is Danielle Glenn Veierod, and I’m the founder of Crux Baby and the What to Buy for Baby guide.  I’m originally from the US, but I’ve been living in London since 2001 and I’m married to a Norwegian so we’ve got a little bit of many corners of the world covered in our family.  I’m Mom to Kate who was born in August 2011 and Alexander who was born in June 2013.

Danielle and Kate 417                

I graduated from Harvard University in 1999 with a degree in History & Science, but never really put that to any use as I’ve been working in finance since then in both New York and London – first as a global macro proprietary trader at Goldman Sachs and portfolio manager at Caxton Associates and more recently as the CEO and CIO of my own small global macro hedge fund.

How did I move from the world of equities, bonds, currencies and commodities to the idea for Crux Baby?  Well, obviously it all has to do with experience and where I am in life.  I’m pretty much the epitome of the Type A personality, and when I had my first baby, I literally spent weeks of man hours trolling the internet, reading baby books, comparing product reviews, and hounding friends to figure out:

  • The best things I could do for my mind and body to aid my baby’s development in the womb
  • The best feeding and sleeping routines I could establish for my baby once she’d arrived (I think I’ve memorised about half of the Gina Ford, What to Expect, and Baby Whisperer books up to about the one year point!)
  • What to do for a baby who suffered from reflux and dairy allergy
  • What to buy for baby – and I was looking only for the “best” (not extortionately priced) possible item in categories encompassing stem cell programs, books on child development and nutrition, trendy maternity clothing, breast pumps, breastfeeding aids, prams, car seats, organic baby clothing, bottles, nappies, long-lasting nursery furniture, baby monitors, safety gates, weaning equipment, baby formula, high chairs, baby toys, educational tools, baby books and more and more and more…

I’m significantly more relaxed with my second baby than I was with my first, but like every mother, I’m still obsessed with giving my children the best possible start in life – and for me, that means staying 100% up to speed on the latest advances in baby care and child development and the best products I can buy for baby.  And this is also where I think Crux Baby can help the army of busy mothers out there who feel as lost as I did the first time around on what to buy for baby.

Essentially, I‘ve created Crux Baby to provide what I hope is the ultimate What to Buy for Baby guide on shopping for all things baby, pregnancy and parenting related.  I hope you can treat Crux Baby as your own personal assistant in helping you not only to buy for baby in a way that matches your style, preferences and requirements but also to find the products that will actually help you solve problems we all encounter in baby’s first year. My team and I have done mountains of research in the hope that we can save all other parents a lot of time and energy, and give your baby the best possible start in life.

If you would like to sign up for a consultation, receive ongoing product advice or have me create your complete baby list customised to your needs, please use the buttons below. For any other questions or queries on my bespoke service, please use the contact form below.

Bespoke Services

Happy Shopping,

Danielle, Jarle, Kate & Alex 147

021 - Copy - Copy_edited-1 copy

Contact Us

[contact-form-7 404 "Not Found"]

Error: Your requested Widget "MailChimp Widget" is not in the "Widgets for Shortcodes" sidebar

  • [do_widget_area orphaned_widgets_1]
    • [do_widget id="text-91"]
  • [do_widget_area orphaned_widgets_2]
    • [do_widget id="the_retailer_connect-12"]
  • [do_widget_area sidebar]
    • [do_widget_area widgets_dark_footer]
      • [do_widget id="text-20"]
      • [do_widget id="text-19"]
      • [do_widget id="text-85"]
      • [do_widget id="text-18"]
    • [do_widget_area widgets_light_footer]
      • [do_widget id="text-82"]
    • [do_widget_area widgets_product_listing]
      • [do_widget id="search-3"]
      • [do_widget id="the_retailer_connect-8"]
      • [do_widget id="text-92"]
      • [do_widget id="the_retailer_recent_posts-7"]
      • [do_widget id="categories-5"]
      • [do_widget id="text-81"]
      • [do_widget id="text-23"]
      • [do_widget id="text-84"]
      • [do_widget id="text-71"]
      • [do_widget id="text-21"]
      • [do_widget id="text-42"]
      • [do_widget id="text-86"]
      • [do_widget id="text-93"]
      • [do_widget id="text-89"]
      • [do_widget id="text-88"]
      • [do_widget id="text-87"]
      • [do_widget id="text-73"]
      • [do_widget id="text-74"]
      • [do_widget id="text-77"]
      • [do_widget id="text-52"]
      • [do_widget id="text-22"]
    • [do_widget_area wp_inactive_widgets]