Baby Diapers OnlineDiapers online
Baby Online is the new Baby On Board?
It is a logical complement for the baby grooming sector as e-commerce merchants can competitively enter the market for value and comfort due to lower investments in hardware and, in some cases, the removal of members from the delivery chains. This means less effort for removing baby carrier pockets, putting up prams and removing muesli from your vehicle seat.
Which types of baby grooming product do customers buy online? There, the indicated purchase for other items drops quickly, with only 23% of worldwide users saying they purchased diapers online and 17% saying they purchased baby foods. In regional terms, the Asia-Pacific region is the leader in self-reported online shopping, especially for diapers and baby foods.
Thirty one per cent of those surveyed in this area say they have purchased diapers online and a fourth have purchased baby foods. Hong Kong and Korea are leaders in online shopping within Asia. The interviewees in this area are not only open to buying baby grooming items online, but are also active in digital information about baby grooming as well.
Although only a small percentage of those surveyed around the world are informed about nappy branding via online channel, consumption is highest in the Asia-Pacific area. Almost a fourth of those surveyed in this area ( 24%) say they know about diapers on parent sites, against 19% World-wide. Asia Pacific also outperforms the overall averages in the use of brand/manufacturer web sites and email (20% in the Asia -Pacific area vs. 15% worldwide), baby blogging (19% vs. 17%), online advertising (17% vs. 14%), online advertising (17% vs. 14%), online advertising (17% vs. 14%), online advertising (14% vs. 11%), and website/app and email (14% vs. 11%).
The use of Southeast Asian and Indian softwares is particularly high within the area. In China, eCommerce retailing revenues show a remarkable increase over the previous year. From 2013 to 2014, online baby nutrition increased by 32%, baby nutrition by 44% and diapers by 60%. Online baby nutrition revenues in Europe increased 43%, driven by robust French market expansion.
Improved infrastructures and more widespread use of smartphones and the web have attracted more prospective customers to the web, especially in the countryside. In addition, the online range of products is much wider than in conventional canals. The other results from the baby foods and diapers article include: 49% of baby nutrition revenues come from the Asia-Pacific region, 27% from Europe and 19% from North America.
Fifty-four per cent of those surveyed worldwide say that they have learnt something about baby foods from relatives, and 38 per cent say that referrals from boyfriends and families have had the greatest impact on their purchasing choices. Over the past two years, turnover in baby foods has risen by 26% in 16 selected countries, while non-organic foods have decreased by 6%.
Among those surveyed worldwide, the most important aspects when buying diapers are dermatological safety and convenience.