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British Formel-Marketingregeln - Publicity guidelines for publicity (advertising)

Summary: The Code and its resolutions forbid any advertisement and other form of encouragement of breast milk replacement, feed vials and teats. Thus, the Code and its resolutions forbid any advertisement and other form of encouragement of breast milk replacement. Prohibition on marketing applies to baby formulae, follow-on formulae and milk for older infants (up to 36 months). Businesses can make available to healthcare professionals information of a scientifically and factually relevant nature. British law forbids advertisement and sales promotions only for baby formulae (marketed for use from birth).

Following-on formulas (marketed for use from 6 months) and milk for older infants can be applied and applied - BUT this must not be through a similar brand-name or by it not being apparent to the older baby it is. In the United Kingdom formulas are often used.

Recruitment proposes that the formulation transforms infants into maths wizards and gives them the power, endurance and balancing of balls. This type of publicity violates the Code and its resolutions. Advertisements or other forms of publicity for any product covered by this Code should not exist in general use.

It applies to all substitute products for breast milk - i.e. all products replacing breast milk (including follow-on formulas and milk for older infants) - feed flasks and nipples. Twenty-eight countries: The practise of giving baby milk specifically prepared for the purpose (so-called "follow-on milk") is not necessary and has been established in some states.

It is also contrary to UK law to promote such advertisements, although this has not been examined in the courts, as the law enforcing agencies have not yet initiated prosecutions. There shall be no promotion of baby formulae in general use. Substantive and objective information may be made available to healthcare professionals, and baby formulae may be offered to retailers.

Even though follow-on formulas can be made publicly known within the framework of the regulations, they must avoid "any danger of mix-ups between baby food and follow-on formulas". Therefore, in order to comply with the rules, businesses must make sure, among other things, that formulated advertisements do not do so: This example is representative because the mark used for baby food is dominant.

Advertisers try to crush their way through the hole in the subsequent formulation by inserting an image of a can of the subsequent formulation. Trading Standards informed the then Pfizer/Wyeth proprietors to amend the advertisement in this particular case, but did not prosecute, but postponed an inquiry by the ASA.

Its own self-imposed self-regulatory codes are enforced and financed by the publicity sector. The way the Amending Standards Authority neglects to safeguard infants and their family in the UK). A wrong label is attached to the equation shown in the display as it is practically the same as the baby starter. Legislation states that these are formulae:

The labelling of baby formulae and follow-on formulae shall be such as to enable the consumer to make a clear distinction between those different foods in order to prevent the risks of mix-ups between baby formulae and follow-on formulae. Full text of Decree 21 on the prohibition of the sponsorship of baby foods is as follows:

b ) unless the advertising conforms to the requirements of Rule 17(1)(e), (2), (3) and (4) [on information requested on labels], Rule 19 [which requires a clear differentiation from the subsequent formula] and paragraphs (2) and (3) [below]. 2. Advertising of infant formulae shall contain only information of a scientifically and factually relevant character.

3. Information contained in advertising for baby formulae shall not suggest or suggest that bottled food is equal to or greater than breastfeeding. Guideline to the British formulae rules:

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