Baby Products BusinessBusiness Baby Products
The Dublin nurses are building up the boom in the baby goods business from the punchroom.
There are two nurses who founded a baby products company in the cash room and have a thriving business that is beloved by nobles and VIPs a decade later. Suzanne Browne, 42, from Dublin, was on parental leave thirteen years ago when she founded ClevaMama with her 44-year-old brother Martina Craine to start selling products on-line to the Ireland auctions.
The initial plan was to have and operate an on-line baby store, work from home and earn a few pounds - lucky days," Suzanne said to FEMAIL. She had two kids under the age of two, so the concept was a great one and ClevaMama was created. Nurses have just started a new line of modifying pouches that start at 19. 99, focused on mothers who want something classy but affordable. Just a few of the pouches that are available are a new one.
As Suzanne, who now has two kids, explains, "At the beginning on-line buying was expanding in Ireland, but the possibilities and choice were finite, so we chose to create our own on-line store. Then they started to develop their own products, the first of which was the ClevaMama Splash Tower - an outer scarf around the baby's throat, so Mom can take the baby out of the bathroom with both eyes and not get wet.
It is still one of the best-selling products. The ClevaMama products are a favorite with prominent families - her ClevaFeed has been described by Rochelle Humes as one of her favorite baby products. Recently, the nurses introduced a series of diaper cases to the market - the first of their products intended for use outside the home - for mothers looking for something classy but payable.
As Suzanne said: "For 13 years we have been equipping our bedroom, bathroom and lounge with a broad palette of ClevaMama products. But nobody ever got our make on the doorstep, so we figured it was our turn to get out and what could be better than a sleek diaper-pack that everyone can see and soak up.
Over the years we have won many of the best industrial and business prizes, which was great for ClevaMama, but I think the most personal time was when I was in Malaysia two years ago. Suzanne added: "Although it may seem great, I can tell you that nothing has been simple and we have worked really hard on every thing we have made.
In the first few weeks, making babies was undoubtedly one of the greatest tasks for both of us. I wanted nothing else in an ideals life but to stay awake every minute with my baby, but in fact I had a hypothec and to settle accounts, and no times to look my baby in the eye was paying it.
Today, the nurses are glad about a good work-life equilibrium, but efforts are also needed here.