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Rowlands Pharmacy simplifies the care of your baby. At Rowlands Pharmacy, whether you're looking after a newcomer or your toddler's first step, we know the need to give your baby the best. Online baby products include the best-selling and most reliable Pampers, Sudocrem, Bepanthen, Calpol and Nurofen brand names.
Our baby care products are also very inexpensive with reasonable daily rates and frequent promotions. No matter whether you are the proud parents of a baby aquatic baby or the swimming season is a slaughter, you can make the swimming season a pleasure with our range of baby baths and wrap accessories, such as Johnson's baby bladder swim, baby oils and babyowder.
Don't miss to take a look at our baby accessory program where you will find baby bathtubs, baby bathing straps and baby bathmats to make them syringeable. Choose your favorite make or flavor and store baby food products such as vacuum cleaners and sterilization fluids. Rummage through our entire line of baby care products, find baby care hints in our blogs and look for advice on our Ask pharmacists page.
Bounce baby: The interviewees are likely to change brand for baby food and diapers.
70% of those interviewed in both baby category surveys worldwide, more than six out of ten in each regional area, said they had changed brand. However, their reason for changing baby foods is somewhat different from their reason for changing nappies. Fourty per cent of those interviewed worldwide state that they have changed brand names for baby foods due to feedbacks from their families and loved ones, but there are also important factors such as good diet.
Over a third of those surveyed worldwide (34%) said they changed makes on the advice of a healthcare professional and almost a fourth (23%) said they changed makes for reasons of sickness. There are, however, regional variations in the most powerful changeover driver for baby foods. Particularly important is affirmative verbal propaganda in Asia-Pacific (47%), but in all other areas it is well below the worldwide averages.
In emerging countries, too, the change of make is more likely to be for medicinal purposes. A healthcare professional's advice leads the way in the Africa/Middle East (37%) and Latin America (39%) lists the causes of food or nutritional change, and is the second highest cause in Asia Pacific (37%). The Africa/Middle East and Latin America regions are also above the overall mean for changes for healthcare purposes (31% and 30% of those surveyed, respectively).
In the same way that prices are a crucial purchasing decision criterion in mature economies, they are also an important driving force for changing brands in these economies, particularly in Northern America. A third (33%) of Americans and 26% of Europeans say they changed brands because another was cheaper than 18% world wide. Furthermore, a fourth of those surveyed in Northern America (25%) and almost as many in Europe (23%) state that they changed because the mark was in advertising (compared to 21% worldwide), and 19% of those surveyed in Northern America changed after receipt of a voucher, 10 percentage points above the overall averages.
As with baby foods, the primary cause of changing nappy brand is friend and familiy response, led by 35% of worldwide survey participants, but unlike baby foods, prices are a more convincing cause of changing nappies. In four out of five geographies, it is the most important driving force behind the switch (Asia-Pacific is the exception).
Seventy-seven per cent of those surveyed worldwide say that they changed nappies because the make was less costly (18% for baby food) or on promotional (21% for baby food). Especially in North America, everything revolves around prices. 42 per cent of those surveyed in this area changed because another item was less costly, and 34 per cent did so because another advertised mark.
Furthermore, 30% changed because they got a voucher (versus 10% worldwide). Moreover, while many shoppers are delaying the buying or going to another shop when their favorite nappy is not available, a large number are not willing to suffer inconvenience and will opt for another one. Twenty one per cent of interviewees worldwide say that they changed nappy makes because their normal make was no longer in inventory.
As a result, Latin America and Africa/Middle East (both 28%) are both above the worldwide change averages. Nearly half (49%) of baby nutrition revenue comes from Asia Pacific, 27% from Europe and 19% from North America. Fifty-four per cent of those surveyed worldwide say that they have learnt something about baby foods from relatives, and 38 per cent say that referrals from boyfriends and families have had the greatest impact on their purchasing choices.
Asia Pacific is above the worldwide market when it comes to buying baby care products online. Over the past two years, turnover in baby foods has risen by 26% in 16 selected countries, while non-organic products have decreased by 6%.