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Our low, simple, nostalgic brain developed in the Latepleistocene period, 130,000 to 200,000 years ago. The brain of our survival configures us to move forward - as constant discontent engines. In 2007, a Journal of Neuroscience survey showed that our mind seems to be constructed with fewer mechanism for feelings of joy than with pain of desires.
This solid cabling could in itself have significant effects on the environment, but beyond that we have become a unique, acquisition type that has been made to own things in a way no other creation does. Indeed, our acquisition heads are hardwired for lavish purchases. In our starving Stone Age brain, this plant cultivates the disturbing delusion of shortage, despite the wealth that surrounds us.
Even more tempting for our Stone Age intuitions is the fact that all new items seem to be in the possession of handsome humans, be it Liz Hurley in ecstasy over some cosmetic items or Daniel Craig patting a product-placed notebook to pretend to be James Bond. The mind tends to excessively associate with prominent figures because we have developed in small groups of tribes.
The mind still works this way - and gives us the impression that the celebrities we see so often are our mates.
So we have developed ourselves to imitate the customs, characteristics and clothing of the most prosperous individuals we see, in the hope that mimicry will raise us to their level. What is more, the former is associated with the courageous feeling you get when someone makes you look so tall, the latter with motivations and rewards.
In order to avert the pains of the sense of secondary importance, we are forced to hide behind our own achievements. It would have stretched our forefathers competitive for the next stage of societal development ("Oh my dear god, look, the Proto-Jones went into the Bronze Age"), but in the 21 st centuries it put us in a pyrrhic fight - because the people next to us can just barely buy the latest statue icons.
It follows on from a intriguing hypothesis that going out for a walk is not only a "retail therapy", but also a way to strengthen our wobbly world. Pyszcynski, a US based pyschologist and journalist, wrote the "Terror Managment Theory" in the Journal of Personality and Social Psychology. It is necessary to stop overrevolutionizing our never-satisfied primary institutions and cultivating a culture that will cool them to contentment in favor of more nutritious, non-destructive ways.
Never before have we been ecologically forced to create our own restrictions - instead, we have profound intuitions that violate our own boundaries. Our brain has a difficult time understanding the extent and scope of the problems because it has not kept up with the fast growing economy of our time.
The Stone Age man had only a few hundred tradable goods - in today for example 10 billion. Today living is so upholstered with little worries about fashions, styles, personal gain - the self-obsessed crap that keeps priming our selfish primitives - that it's difficult to recognize the eco-threat as sufficiently monumental to make our civilization do more than just make a gestural one.
She must feel for the individual and not for something great, remote, amorous or (thanks to our refusal of policy and media) based on noble selflessness. We' ve got to go to the over-excited primitive ego-brain. One response may be to not talk about climate change and sustainable development, but about individual heating and individual sustainable development.
In the midst of our climate of increasing warmth, we see an increase in our own level of individual warming: more fear and deepness; more meltdown in our cycles; more illnesses of abundance such as being obese and addicted to drugs. Energy is about creating a sense of ecological personality, about searching for our own optimal equilibrium. If we want to satisfy our mind, brainscanning sciences show that there are much more nutritious and lasting choices than living your own way, living your own way, eating.
Although the contemporary press encourages us to frighten our neighbors and competing with each other, neuroscience shows more and more that collaborative work, true personal relationships, and generous interaction can fill our minds with rewards chemistry more efficiently than the next set of new footwear ever could.
Transforming such things into our priority mainstreams would involve an enormous development of societal behavior. Yeah, our brain feels like it'?s gonna die. Yes, our mind tells us that we have everything and can do anything. But, in fact, no, our brain is not eternal, and we can't have everything. These are just beliefs that our spirits have developed to convince our body out of our beds on chilly acres.
While we can achieve our own best marks, there will be many things that we never own, or see, or be, or do. Contentment demands that we agree that the endless promises will always hang over our nostrils.