Little Girl Clothing StoresSmall girls clothing shops
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Riots over John Lewis children's reach
It' s a boulevard newspaper - the apparel shop that brings out a new collection with a subject that is so strongly oriented towards one sex or the other that it makes the brand "sexist". It was Mothercare a few days ago with its latest programs offering glittering girl programs and words like "sparkle" and scientific topics and words like "genius".
It was Morrisons in July with his tagline T-shirts: the guys had "little men, big ideas" on the front, while the gals had "little gals, big smiles". However, the message that John Lewis had chosen to highlight children's resemblances and had been moving towards harmonizing children's clothing under one brand, "Girls and Boys" (or "Boys and Girls", since half of the merchandise is tagged), met with just as much interest.
A joker asked if we should all call John Lewis "Joan" Lewis now. It turns out that the retail chains implemented the changes last year and nobody seems to have even realized it. Coach Caroline Bettis, director of children's clothing at John Lewis, said in a declaration on Monday: "In 2016, we launched new non-gender John Lewis seams and paired the Girls & Boys Swing tag with clothing for John Lewis private brand collection.
"Our aim is not to strengthen sex stereotypes in our John Lewis collection, but to offer our clients more choices and diversity so that parents or children can pick what they want to wear." Retail chains worked with the action group Let Clothes be Clothes. What's that?
Rickman, the group' s founding father, championed John Lewis' approach. "It' not political correctness to want the best for your kid, all they do is remove the tag. "â??My kid will buy things from the boysâ?? gang, but some kids have given up that they are buying stuff from the boysâ?? gang. The removal of'This is for boys' is for girls' from the tags.
"As we have already seen, a number of retail outlets have taken similar steps with children's games; and it is likely that other labels will try to move away from traditionally gender-specific labels in children's products in the future." Anyone who thinks it important to be able to tell at a single look whether a baby is a girl or a boy may feel relief when they learn that not everything has change.
Lewis still sells clothes - even though they have the same labels "Girls and Boys" as the children's pants.