Online Purchase Baby ProductsPurchase of baby articles online
Reckitt's incumbent Dettol anti-septic label could well offer a launch pad for Reckitt's baby grooming products. In India, baby toiletries used to primarily mean products such as a shampoo or oil massages. However, the range has now been extended to cover wiping cloths and special products for the face and neck. Hindustan Unilever's Baby Dove is another example and has joined the range with products such as soaps, tonics, nappy-rash creams and towels.
India has always turned to their family, boyfriends and pediatricians for help in caring for their baby. In fact, when it comes to housework, work and caring for their kids, parenting is looking for ways to make their life a lot simpler. Some startups such as Babychakra, Tinystep and Parentune have started online websites that offer information on issues such as conceiving, gestation, childbirth and early infancy for expectant and current mothers.
They also help families find ways to find health facilities such as physicians, kindergartens, events organizers, child minders, and mother mothers, to name a few. Businesses and online service providers have many opportunities to work together to give more commitment to the consumer. Branded Baby Cars can work with online communities and websites to help them better comprehend what families are looking for and market their products accordingly.
In addition, it will contribute to building verbal propaganda for trademarks. On the other hand, these online sites profit from working with a consumer-recognised trademark to attract a wider public. It is likely that they will associate themselves with labels that seek to provide the best for their baby. Conversely, these online sites are only accessible to those users who have a connection to the web.
Baby grooming businesses can help these online gateways expand their service offerings off-line by working together to build a win-win experience for the consumers, the online community and the brand itself. They can also be used by brand names to inform moms about their products. Not long will it be before the sector sees marks working with such online trading systems to provide their service off-line.