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It' Seoul Fashion Week.
In May last year, Chanel's Chief Executive Officer felt that South Korea would be the first place to go for luxurious fashions; hence his move to launch the brand's 2015 cruise collection in Seoul. We will be back in the country's capitol in less than a year to visit the burgeoning semi-annual fashions weeks and the much-noticed "k-fashion" offer.
We are in very good hands with top journalists and purchasers from London, Paris, Milan and New York, who all make the long distance journey to explore the SFW. Superb blogger and Streetstyle celebrity, Lady Blubble, is here for her second season: "I think Seoul Fashion Week is interesting because it's surrounded by such a hectic burst of power.
Although Seoul Fashion Week is already in its sixteenth year, it is still relatively unheard of outside the well-known milieu. However, gentle beginnings aside; it has become a breeding ground for highly talented new designers. It was linked to the leadership of the new Kuho Jung- the former Head of Creativity of Samsung's fashion department, who has guided them in a more modern way over the last two years.
Korea is strongly in favour of taking the sought-after place as the world's fifth most fashionable city with its six-day festival of trend-setting fashions. So that you are always one step ahead, here you will find everything you need to know about this up-and-coming city. The Dongdaemun Design Plaza (commonly known as DDP) is a huge, silvery, expansive structure that houses almost all 41 shows of Seoul Mode Week.
Created by legend Zaha Hadid (who has no relationship to Bella and Gigi), DDP is the world's biggest flawed architectural masterpiece and the most iconical symbol of the Korea designer community. Unlike the nice but faff-inducing hardcopy invites used at London Fashion Week, fairgoers receive a JPEG email with a distinctive bar code that is easily digitized in super market fashion to access each show.
It would be an exaggeration to say that at the moment Southern Korea's popular art is really passionate. When we watched K-Poparlet CL from Korea's largest girls' group 2NE1, K-Pop was making a fuss when she came to the front of the Kye show in a flood of blinking cameras, she said, "K-Pop is larger than Justin Bieber," a UK purchaser who was native to Korea said.
In addition to Koreans' musical licenses and local so-called so-called so-called so-called so-called so-called "soap stars", a host of journalists and taste specialists from all over the world were sitting there. In addition to Ms Caroline Issa, editor-in-chief of Dazed & Confused in Tank Magazin, Isabella Burley and top shoppers from Matches, Harrods, Selfridges and Barneys New York, who provided a trendy assembly and a real testimony to the growing interest in SFW's offering, were alongside her.
We have already described the trendy phenomena of toddlers at SFW. Hords of road snatchers are moving in moshpits outside the DDP. In Seoul, streetstyle is such a big store that it became a separate TV-show. Join their remarkable Instagram sequence (260k and more) by trying @hoooooyeony; await silly self-fies and envious streetstyle.
Irene Kim, the rainbow-haired Irene Kim, who you may already know for her streetstyle star dome, also dominates the runway. Fluorescent Itirl, which is more common in the front rows than the runway, runs two Korean TV shows on fashions and cosmetics. Okay, that's a minor overstatement, but increased Streetwear is the definitive look du jour in Seoul, so we blame Demna Gvasalia for the recent possession of hoodie and rainmac with heavy pricing.
From disrespectful to deep, the wording of a verbatim fancy message is a widespread term in Korea, and the abundance of message written about air raids, T-shirts, and even rock hems cannot be ignored. A major discussion point was the final of the Vlades grill label, for which Moo Yeol Choi sent out his whole squad of teenage girls in hoodie sweaters declaring "High Fashion is Dead".
Seoul' s designer are very much focused on the daily life of the avant-garde. This may be the side effect of an inefficiency package vis-à-vis incumbent high-end label or a sophisticated sales approach; instead of trying to rival mega-brands such as Balenciaga or Christopher Kane, they aim to seduce a younger consumer with their cheaper, less expensive, less expensive clothes.
In the trendy districts of Myeongdong and Cheongdam there are two outlets of the Milan based conceptual stores, the 10 Corso Como. And if the labels have too many zeros for your taste, it' s free to browse and definitely pay off in this versatile haven of arts, designs, fashion eateries. In 2017 Chanel will open a flag ship in Seoul.
Away from the runway, Seoul was also a breeding ground for trendy activities. Miroslava Duma, Russia's leading designer and designer of fashions and streets, made a stop in Seoul after participating in a startup video event in Tokyo (as our insta talk suggests). At the DDP (his first in Seoul), Jean Paul Gaultier, the woman in charge of fashions, presented a specialised show of high-end fashions on the occasion of the opening of the nominadic show of his professional achievements (including the Madonna cone corset).